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See what’s happening in our world. From press releases to ground-breaking research studies, we have collected our best news just for you. Please select the items below for more detailed information.
Generation5 enhances predictive analytics with acquisition of technology from KinetX
Friday, August 06, 2010
Acquisition gives clients on-demand targeting and segmentation solutions
Generation5, an Adenyo company, recently announced they have acquired intellectual property, software assets and a specialized business unit from KinetX, an aerospace engineering consulting and contracting company. The acquisition accelerates and augments the company’s product development efforts in the areas of predictive consumer analytics, on-demand consumer modeling and segmentation and market intelligence.
The acquisition includes KinetX Analytic Search Technologies (KAST) and its associated automated analytics software engine - PredictiveIQ. This technology utilizes artificial intelligence technology and statistical analysis techniques to automatically develop, execute, and interpret predictive models in real time. Integration of the KAST technology will enable Generation5 to more rapidly respond to the needs of the market and its customers.
This disruptive technology will have huge implications on how the industry thinks about real-time predictive analytics and business intelligence. Context-driven predictive analytics modelling is a critical differentiator for businesses looking to understand and engage market segments. The integration of the KAST technology into Generation5’s established analytics platform will provide customers with access to robust on-demand targeting and segmentation solutions. Real-time decisioning capabilities will be extended to third party client applications via Generation5 and Adenyo’s API framework and SDKs.
About KAST
KAST is a leading provider of SaaS-based predictive marketing software for the direct marketing industry.
The company’s proprietary PredictiveIQ™ service-oriented architecture platform is used by clients and partners to reduce both cost and cycle time associated with their marketing process while simultaneously maximizing their response opportunities. KAST’s solutions allow companies to immediately and automatically determine the key characteristics of their best customers, and to use those attributes to score and rank prospects from third party national databases.
About Generation5
Generation5, an Adenyo company, is the most reliable source for detailed consumer data and analytics. Large and mid-sized organizations throughout North America turn to Generation5 when they need to identify potential customers, analyze and predict consumer behaviour, and support strategic business decisions. In addition to the industry’s most detailed Dissemination Area (DA) information, Generation5 offers the only “true” postal code/zip 9 level data, and now, through their relationship with Adenyo, the first individual consumer-level targeting capabilities.
Generation5 and InferSystems sign licensing agreement
Friday, August 06, 2010
Generation5, an Adenyo company, licenses powerful predictive analytics engine.
Toronto, Ontario and Dallas, Texas – May 27, 2010 – Adenyo (www.adenyo.com), a mobile marketing software company, and Generation5, an Adenyo company, today announced they have
signed a licensing agreement with InferSystems Corp. covering the IP behind the powerful Generation5 predictive analytics engine. Financial terms of the agreement were not disclosed.
Under the terms of the nonexclusive agreement, Adenyo has granted InferSystems use of Generation5’s innovative predictive analytics engine which can be used to enhance online and offline customer prediction tools. Using the scientific targeting capabilities of Generation5, organizations can now offer advertisers indepth,
realtime, online predictive customer analytics.
“We are pleased to be entering into a royalty-bearing
agreement with InferSystems,” said Chris Matys, chief analytics officer at Adenyo. “We recognize the value of our intellectual property and see licensing it as another way to extend the reach of the Generation5 technology. By doing so, data analysts and marketing professionals can increase customer acquisition efficiency, improve marketing effectiveness and boost customer loyalty, while gaining a better understanding of market dynamics. As such, Adenyo will continue to seek out and build these kinds of relationships to license its IP.”
About Generation5
Generation5, an Adenyo company, is well recognized by data analysts, researchers and marketing professionals as the most reliable source for detailed consumer data and predictive analytics. Large and midsized organizations throughout North America turn to Generation5 when they need to identify potential customers, analyze and predict consumer behaviour, and support strategic business decisions. Generation5’s mobile analytics capability is one pillar of the integrated mobile marketing platform offered by Adenyo and it provides marketers with individual consumer-level targeting capabilities, the first mobile marketing platform to do so. For more information, please
visit: www.generation5.ca.
About Adenyo
With operations in North America and Europe, Adenyo enables agencies, brands and mobile operators to develop, target, execute and measure fully integrated marketing strategies and
campaigns in the mobile economy. Adenyo powers four technologies through its integrated mobile marketing software platform mobile marketing and ad serving, mobile storefronts, mobile coupons and payments, and mobile analytics and has delivered thousands of successful mobile
campaigns for the world’s most demanding organizations, allowing brands to capitalize on the unique opportunities that only mobile can deliver. For more information, please visit: www.adenyo.com.
New Agreement for Household Acquisition Product
Friday, June 05, 2009
Generation5 and Cornerstone sign agreement
Generation5 announced that they have reached an agreement to
use Cornerstone’s Universe CanadaTM data product to bring to market Generation5’s Household Level Customer Acquisition product.
 Document attached
Generation5 and Silverback Media Join Forces
Friday, October 31, 2008
News announcement describing an agreement between two organizations.
Silverback Media PLC and Generation5 Mathematical
Technologies Inc. announced an agreement between their two organizations. The agreement will provide Generation5 with an infusion of new capital for research and development of new products and services in the field of Consumer Intelligence and give Silverback the analytics edge to be the leading mobile marketer .
Document attached
Customer Acquisition One Household at a Time
Wednesday, May 28, 2008
Generation5 announces the launch of Household and Individual level predictions on consumer purchase behaviours for the purpose of customer acquisition.
Acquiring customers, one household at a time, will dramatically increase overall response rates. With fixed acquisition budgets this means greater returns on the acquisition investment. This approach will lower the costs
of targeting initiatives and increase the value per customer.
Document attached
Delvinia Digital MOSAIC
Monday, May 12, 2008
Announcing the first digital technology segmentation system in Canada!
Delvinia Digital MOSAIC is the first market segmentation system to give Marketers a 360 degree view of Canadians’ attitudes toward and use of digital technologies. By segmenting Canadians into 150 different types across 20 groups based on whether their idea of high-tech is i-tunes or touch-tone,
Delvinia Digital MOSAIC makes it easy to understand your customers and to tailor their experience based on their digital characteristics.
Document attached
2008 Predictions
Wednesday, February 20, 2008
2008 predictions released in record time. Including Automotive and Psychographics for first time.
Generation5, the North American Leader in Consumer Intelligence today announced the availability of its Consumer Intelligence for 2008. For the first time, the company will offer predictions of automotive purchase behavior and consumer psychographics for every Postal Code in Canada. These offerings join Generation5’s Consumer Intelligence on demographics, expenditures, media consumption, shopping behaviors, financial behaviors, and future population.
Learn more about Generation5's New Automotive offering.
Learn more about Generation5's Consumer Psychographic offering.
Document attached
Marketing Analysis Symposium
Tuesday, February 19, 2008
Generation5 and LIAM co-host symposium on Pattern Recognition in Marketing at York University.
Generation5 will be co-hosting a symposium on Pattern Recognition in Marketing Analysis, Friday February 22nd 2008 in conjunction with L.I.A.M. the Laboratory for Industrial and Applied Mathematics at York University. The goal is to review advances in the application of advanced mathematical techniques to marketing problems.
Document attached
GenVoy Helps Small Business
Tuesday, January 08, 2008
Generation5 announces GenVoy, helping small and medium-sized businesses find their customers.
Finding customers has never been easier or cheaper for small and medium-sized businesses. Generation5 announces GenVoy, providing small and medium-sized businesses with access to the same kind of consumer intelligence that it provides to North America''s largest marketers.
Generation5 in DMNews
Wednesday, October 24, 2007
Generation5's partnership with Acxiom is featured in DMNews cover story.
The article, "New offering yields precise customer profiles for stores" features a conversation with Generation5's Tim Leys and Acxiom's Matt Germain commenting on the recently announced partnership between the two companies to deliver a joint offering for CPG companies. The offering promises to help CPG companies and retailers better identify potentially lucrative customers on a store-by-store basis.
Document attached
Canada Post & Generation5
Thursday, October 18, 2007
Canada Post introduces Direct Marketing Online. Powered in part by Generation5, it allows businesses create their own targeted direct mail campaigns.
Canada Post introduces Direct Marketing Online (www.directmarketingonline.ca). The latest addition to the company''s growing suite of solutions for business, Direct Marketing Online breaks new ground in the Canadian marketing and e-commerce industries by giving SMEs efficient and affordable online access to marketing tools once reserved for big-budget enterprises. The first service of its kind in Canada, Direct Marketing Online is a web-based portal that allows businesses to plan, create, and distribute direct mail campaigns. The service draws on the industry-leading expertise of Canada Post and its partners, including Bluetree, Cornerstone and Generation5, to provide customers with a one-stop direct marketing solution.
Document attached
Barton Cotton Partnership
Tuesday, October 02, 2007
Barton Cotton Partners with Generation5 to Bring Donor Momentum to Canada
Generation5 announces partnership with Barton Cotton, a leading full service agency focusing exclusively on nonprofits in North America. Generation5 will provide Barton Cotton with Canadian consumer insight, helping Canadian non-profits understand their donors and target them to drive higher fundraising.
Document attached
RealNet Partnership
Monday, September 17, 2007
Generation5 Partners with RealNet Canada Inc. to Provide Retailers with Site Analysis Advantages
Generation5 Inc. announces partnership with RealNet Canada Inc. to provide RealNet’s information on new homes to its Canadian geodemographic intelligence customers. By partnering with RealNet we’ll be able provide our customers with insight into who’s moving where in the dynamic Canadian market… well before their houses have even been built.
Document attached
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